Digital Marketing
The BSc (Hons) in Digital Marketing at Victoria College of Arts and Design combines creativity with digital skills to prepare you for a fast-moving career. You’ll learn how to build demand, connect with customers, and use data-driven strategies to grow brands in a global, tech-driven marketplace. Blending marketing know-how with digital technologies, the course equips you to become an innovative, ethically minded marketer.
Duration
4 years
Campus
Canary Wharf, London, London Borough, London
Start Date
November, February, June
Study Mode
Full Time
Why Study This Course?
No study reasons available for this course.
Course Modules
Explore the comprehensive curriculum designed to develop your skills year by year through structured learning paths
Foundation Year
This foundation year serves as a preliminary phase within the four-year BSc (Hons) Digital Marketing program.
You will be introduced to the foundational principles of academic practice, enhancing your communication, critical thinking, and research skills.
Critical and Creative Thinking
20 creditsModule Code: BSM24001
Academic and Professional Writing and Communication
20 creditsModule Code: BSM24002
Contexts of Creative Industries
20 creditsModule Code: BSM24003
Digital Literacies and Skills
20 creditsModule Code: BSM24004
Contemporary Issues and Culture
20 creditsModule Code: BSM24005
Creative Ventures
20 creditsModule Code: BSM24006
*Subject to change.
Year 1
In the first year, you will be introduced to modules that foster collaborative and experimental approaches, as well as entrepreneurship and enterprise skills. This will aid in the cultivation and demonstration of interdisciplinary working techniques, interaction, and innovative thinking.
You'll have the opportunity to interact with industry experts, providing additional support and enhancing your employability and entrepreneurial skills.
Marketing and the Digital Context
20 creditsApplied Digital Marketing
20 creditsWeb Design and Coding Basics
20 creditsDigital Ads and Analytics
20 creditsProfessional Life Practice - Developing your Practice
20 creditsProfessional Life Practice - Exploring your Practice
20 credits*Subject to change.
Year 2
During your second year, you will put your subject knowledge into practice, working collaboratively to enhance your skillset and industry expertise through engaging in a work-based learning experience.
Photography and Visual Creation
20 creditsThe Consumer Journey
20 creditsBranding and Communication Design
40 creditsProfessional Life Practice - Applying your Practice
20 creditsWork-Based Learning
20 credits*Subject to change.
Year 3
During your last year, you'll expand upon the knowledge gained in your first and second years, applying it to practical, real-world scenarios.In the final year project, you will have the opportunity to demonstrate the combination of theoretical knowledge and hands-on experience gained throughout the program.
You'll be required to adopt a professional approach to time management and project completion in order to successfully complete your final year of studies.
Marketing Campaigns and Brand Analysis
20 creditsSocial Media in Industry
40 creditsProfessional Life Practice “Situating your Practice”
20 creditsFinal Project/Dissertation
40 credits*Subject to change.
Entry Requirements
Academic Requirements
English Language
To meet the demanding academic content of a UK degree, all applicants are required to demonstrate English proficiency above the B2 level of the Common European Framework (CEFR).
A wide range of academic English qualifications and English tests are accepted as evidence of applicant’s English language ability, which include:
•GCSE English Language grade 4/C or above
•IELTS 5.5 overall
•Level 2 Functional Skills Qualification in English
•ESL Internal English Assessment
Career Prospects
Career prospects information not available